Josiah Gana
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Founder & CEO, Roar Media Ltd.

Turning a self-taught skill into a business ecosystem.

Performance marketing entrepreneur helping e-commerce and product-based brands grow sales through paid advertising and better marketing operations.

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The story

Built on self-learning, persistence and opportunity.

Josiah Gana

Armed with a degree in Biochemistry and no formal marketing background, Josiah Gana built his career through self-learning, persistence, and a commitment to creating opportunities where others saw uncertainty.

In 2019 he founded TeeybAds, a performance marketing agency that has grown into a team of over 30 professionals serving digital course creators, e-commerce businesses and service-based companies across Nigeria.

Under his leadership the business has expanded beyond advertising into a growing ecosystem of products and software. Across client campaigns and the company's own brands, his ventures have generated over $1 million in revenue.

2019
TeeybAds founded
30+
Professionals on the team
$1M+
Revenue generated across clients and own brands
3
Ventures in the ecosystem

Services

Marketing and operations, run end to end.

Roar Media Ltd. runs the advertising, marketing and operations behind its sister e-commerce companies, and brings the same approach to product-based brands that want to grow sales.

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  1. 01

    Paid advertising

    Campaigns that attract customers and drive sales.

  2. 02

    Media buying

    Planning and buying media so every budget reaches the right buyers.

  3. 03

    Creative production

    Ad creative and content produced for every campaign.

  4. 04

    Customer relationship management

    Keeping customers engaged and coming back after the first sale.

  5. 05

    Performance monitoring

    Tracking results and acting on the numbers.

  6. 06

    Marketing operations

    Running the day-to-day operations that keep growth efficient.

Portfolio

One founder. A growing ecosystem.

From advertising to lifestyle products and software: the businesses Josiah has built since founding TeeybAds in 2019.

All work

Journey

From Biochemistry to business building.

  1. Foundation

    A Biochemistry graduate

    A degree in Biochemistry and no formal marketing background. He built his career through self-learning and persistence.

  2. 2019

    Founded TeeybAds

    Turned a self-taught skill into a performance marketing agency for digital course creators, e-commerce businesses and service-based companies.

  3. Growth

    Head of Growth and Marketing

    Served as Head of Growth and Marketing for The Imprint by Fortune Edwards.

  4. Expansion

    Ilézen and Numbatrak

    Grew beyond advertising into a premium African lifestyle product line and an e-commerce CRM for Nigerian entrepreneurs.

  5. Today

    30+ people, $1M+ generated

    A team of over 30 professionals, and more than $1 million in revenue across client campaigns and the company's own brands.

As featured in

  • Vanguard
  • Leadership
  • The Sun
  • Daily Times

His entrepreneurial journey and business philosophy have been featured across the Nigerian press, highlighting his contributions to digital marketing, entrepreneurship and business development.

Speaking & recognition

On stages, screens and shortlists.

  • 01 Purpose in Tech Recognition Recognised for his leadership and industry contributions.
  • 02 Sellith Digital Marketing Event Speaker Speaking engagement.
  • 03 Idea and Scale Virtual Meetup Speaker Speaking engagement.
  • 04 Entrepreneurs Connect Guest Appeared on the show hosted by Joseph Don.
  • 05 The Imprint by Fortune Edwards Head of Growth and Marketing Led growth and marketing.

What drives the work

Resilience, vision and people-centred leadership.

01 Developing talent

Creating career opportunities for young professionals, and helping others thrive.

02 Building to last

A commitment to building sustainable businesses, from client campaigns to the company's own brands.

03 People-centred leadership

Growing a team of over 30 professionals, and creating opportunities where others saw uncertainty.

04 Resilience

From a Biochemistry degree to a growing business ecosystem, through self-learning and persistence.

Journal

Notes on growth, marketing and building.

Follow along

Behind the work.

Booking

Book a strategy call.

Tell Josiah about your brand and where growth has stalled, and set up a time to talk.

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Let's talk

Have a brand that is ready to grow?

For partnerships, speaking, media and advisory enquiries, reach out directly or connect on social.

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